Everything we do starts from the consumer.
We use research of all types to generate business-building insight in order to drive change. Sometimes that knowledge exists already and can be mined and applied; sometimes new knowledge needs to be sought out and understanding developed.
We pride ourselves on being strategic thinkers. We combine that with solid commercial acumen and are adept at providing insight leadership to a wide range of stakeholders.
All our associates are seasoned research and marketing professionals with a wide range of category and brand experience. Global brands are in our DNA and we have strong relationships with partner agencies around the world. We are based in London but our work travels well.